Meet Matheus Neves
University of Tampa
The University of Tampa has felt like home ever since I first toured the campus. My hook towards the University was the prestigious education that the Sykes College of Business provided with its AACSB accreditation. I currently am pursuing a B.S. in International Business & Marketing with a minor in Finance. I can proudly say that I believe the courses offered at UT allowed me to be better prepared and successful for my future career. The small class sizes allowed me to have greater personalized guidance from my professors which helped me elevate my understanding for the topics at hand. UT also offers various clubs to participate in no matter your background. With these opportunities, it has allowed my communication skills and teamwork skills to grow profoundly.
Study Abroad Experience
I was fortunate enough to study abroad for a semester at EDHEC Business School in Nice, France. EDHEC provided me incredible insight for business on a global perspective. This experience not only helped me grow my knowledge in finance, but International Business, as I learned how business differed in Europe compared to the US. Being abroad also allowed me to become skilled in speaking french, as I had various encounters with speaking to locals in my everyday life and during my studies.
Relevant Coursework
Principles of Marketing
This course provided me the fundamentals for marketing with concepts such as the marketing mix, 4 P’s, KPI’s, mission & vision, and resume building. This class also helped immensely in planning a personal marketing strategy for myself to apply in my career.
Marketing Research
This course trained me to engage in both primary and secondary research to address marketing and consumer research challenges. We also learned the importance of informational needs of marketing managers and applying research findings to make effective marketing decisions. I was able to use programs such as Qualtrics to create surveys, gather data, clean it, and interpret data for presentations.
Digital Marketing
This course taught me the intricacies of marketing on a digital landscape. I learnt various important marketing strategies for Email, Content, Inbound, and Social Media marketing. I also was provided the knowledge for SEO best practices, which I am able to utilize in both my professional career, but also personal life.
Marketing Strategy
Marketing Strategy helped me develop my ability to analyze and formulate effective marketing strategies. This capstone course integrates concepts, analytical tools, and problem-solving approaches from previous marketing studies, emphasizing the practical application of marketing principles, which prepares me greatly for real-world projects in my career.
Global Marketing
Global Marketing taught me about the international marketing landscape by exploring marketing practices in various countries. There is a direct emphasis in understanding cultural and environmental differences, conducting international marketing research, and adapting product, price, promotion, and distribution strategies to diverse foreign markets.
Professional Selling & Sales Management
Professional Selling gave me a hands-on experience within the personal selling process, focusing on a professional, customer-oriented, problem-solving approach. We also competed in sales competitions with local executives from companies within the greater Tampa Bay region to create an authentic sales experience through elevator pitches, cold calls, discovery calls, and closing sales.