About Me

When I moved to the United States from Brazil, I fell in love with the vast variety of different sports here whereas in Brazil, there was only soccer that was popular. As my fandom grew, I became connected with the teams via social media and wanted to create innovative, eye-catching content to express the passion that sports had to offer.

I decided to go a step further into digital media by working as a Social Media Manager for the University of Tampa’s hockey team. During that time, I learned what it took to produce effective digital content in a professional setting. I was able to learn how to use a program like Canva to create graphics that stood out, and which garnered significant engagement throughout multiple social media platforms. I also used Microsoft office applications frequently to organize content, keep track of post statistics, and in the creation of content calendars.

Today, I am a Marketing Coordinator at The 21st Agency, where I help execute digital marketing strategies across multiple client accounts through content creation, campaign support, and platform management. I also serve as the producer of the 21 Minutes With… podcast, managing recording, production, and distribution using Riverside and Adobe Premier Pro to turn conversations into engaging long- and short-form digital content. As I continue to grow in this field, I aim to further develop my creative and strategic skills while creating content that helps brands connect with their audiences.