About Me

I moved to the United States from Brazil when I was four, so I grew up here while still holding onto my Brazilian roots at home. Soccer was always part of everyday life in our household, but living in the U.S. meant discovering a whole new world of teams, rivalries, and traditions I hadn’t grown up with. As my fandom grew, I found myself following teams closely on social media, and I started wondering what it would take to create the kind of content that could make other fans feel that same excitement.

I decided to go a step further into digital media by working as a Social Media Manager for the University of Tampa’s hockey team. During that time, I learned what it took to produce effective digital content in a professional setting. I was able to learn how to use a program like Canva to create graphics that stood out, and which garnered significant engagement throughout multiple social media platforms. I also used Microsoft office applications frequently to organize content, keep track of post statistics, and in the creation of content calendars.

I then landed a full-time position as a Marketing Coordinator at The 21st Agency, where I helped execute digital marketing strategies across multiple client accounts through content creation, campaign support, and platform management. I also served as the producer of the 21 Minutes With… podcast, managing recording, production, and distribution using Riverside and Adobe Premier Pro to turn conversations into engaging long and short-form digital content.

Today, I’m furthering my education as a Master’s student in Marketing at The University of Tampa. I’m always looking to grow my creative and strategic skills further, with the goal of helping brands build the kind of authentic connection with their audiences that first drew me into this field.